3 Entrepreneurship made in Småland The culture of Småland, Sweden, has shaped the character of EAB in many ways. It’s about taking care of what you have. About using instead of consuming. When a handshake is enough and a promise isn’t just something you give, but something you keep. Our culture also includes the will to learn and grow and to make things that are already good even better. Growth in a down-to-earth way.