8 Continued from previous page An appealing future scenario RS Mustang is in a strong growth phase, which means constantly increasing pro- duction volumes. There is strong growth potential both in and beyond Europe, where exports to markets such as South Korea, China, Japan and Australia are ex- pected to increase in the next few years. This outlook opens up completely new opportunities for the company.   “I am an entrepreneur and innovator, so developing, improving and refining are the aspects that drive me. To also have the opportunity to do that in completely new markets is a fantastic challenge. I don’t know if everyone would agree, but for me Monday is the best day of the week,” he concludes. cases, completely new products – all with the aim of increasing the efficiency of the customer’s production flow.   “We work closely with our customers to ensure our products are always adapted for their business. When we develop new products, we naturally also take into con- sideration our shared environment. This could mean using thinner plastic or recy- cled material in order to minimize our en- vironmental effect, without it affecting the quality or function of the product we deliv- er,” says Jonas Friberg, sales representative at Trioplast. ABOUT RS MUSTANG RS Mustang is Scandinavia’s only complete bedding producer offering peat, peat mix, wood shavings, paper litter, wood shaving pellets, straw pellets, agricultural litter and chopped straw. The output is used for horses, cows, pigs, poultry and other livestock. RS Mustang, which sells fodder for all types of horses, is a market leader in muesli horse feed, but also offers several other types of horse feed in pellet form. RS Mustang has been in business since 1985. I HAVE ALWAYS BEEN INTERESTED IN HORSES AND MORE OR LESS GREW UP ON THE BACK OF A HORSE 8