b'Thats the question thatA green transition = A profitable brand far into the futurecollaboration with Trioplast oftenSofia explains that the new Triogreenway service is a way to begins with. Many companiesincrease joint sustainability efforts conducted together with we meet dont have a clearcustomers and other stakeholders.objective with well-rootedTogether with the customer, we strive to reach a consensus sustainability strategies for theirwithin the companys management team during a two-day product portfolio, says SofiaTriogreenway workshop. This is where we find out why they need Fagerberg, Strategic Sales &to transition to a sustainable product portfolio and how they can Sofia Fagerberg, Marketing Manager at Trioplastsachieve that. In the next step, their existing product portfolio is Consumer Packaging andassessed and matched with our sustainable products, Trioloop, Strategic Sales &Special Purpose Films division. Triogreen and Triolean. Following this, together we set concrete Marketing Manager No one is an island when itgoals and plans for a green transition strategy. For companies, comes to a sustainable future.this is about safeguarding their future existence.It will require collaboration and joint efforts throughoutShe explains that they set realisticbut ambitiousgoals the value chain if we are to succeed, and that means rawfor the customers green transition, and that Trioplast is on material producers, packaging producers and packaginghand to offer help and support throughout the journey, from owners having to sit down together. This is why here atbeginning to end. In addition to positive environmental impacts, Trioplast, in addition to new sustainable products, weveTrioplast believes it is important that the transition also has a also developed a service that we call Triogreenway. Thispositive effect on profitability. Companies cant survive without enables customers to join us in being part of the circularsustainable profitability. I dont believe that any company will be economy, thereby ensuring that our shared carbonable to survive without transitioning its product portfolio. Those footprints are minimised, says Sofia. who begin now will be able to gradually acquire the necessary Trioplast is an expert at making plastic use circular.know-how and build valuable brands, because sustainability Closing the loop within plastic use so that the amountencompasses both the environment and profitability: they go of recycled plastic found in different products steadilyhand in hand, says Sofia.increasesthats something that the whole world should focus a great deal more on.Product lifecycle analysis offers the answersEach and every manufactured product has a lifecycle that impacts the environment in various ways. We offer lifecycle analyses, or LCAs, presenting the products impact throughout all stages, says Sofia, and mentions the EUs biofuels directive, which she believes will be applied to plastics. The fuel industry faces clear market demands to report reductions in carbon emissions. These requirements are met by presenting real-life examples of how much different types of fuel reduce carbon emissions compared to fossil fuel. I believe that well soon see similar standardisation introduced for plastic recycling. That will mean needing to have the necessary procedures in place. Sofia considers LCAs to be an important tool in that work. By interpreting the results of the analyses, we can make the right decisions as to how each customers plastic use can be changed to reduce their carbon footprint. Efforts that are necessary not only for the environment, but also for the companies own survival, Sofia ends.10 11'