b'A FEW WORDS FROM THE CEOLETS PUSH THE ENVELOPE TOGETHER!THE TRANSITION to circular plastic use is well under way and demands much of our time here at Trioplast. Not a day goes by without us facing new challenges and opportunities together with our customers to make their packaging recycled, fossil-free or thinner. Clearly, we are entering a new era, one defined by the demands of customers and different national Andreas Malmberg, CEO Trioplast Industrier AB, holding regulations. It is also clear that we cannot make this journey towardsone of Trioplasts most recently developed industrial circular plastic use alonewe are only one piece of a much larger puzzle.productsa so-called Trioloop stretch hood, containing 30% Take recycled plastic, for example. The first step is to collect as much cleanrecycled plastic. A stretch hood is a sophisticated cargo plastic as possible from consumers. Following this, the material has to besecuring solution designed to withstand heavy loads and sorted, washed and regranulated so that it can be used for new products.able to stretch/expand to double its size.This regranulate then continues its journey by being manufactured into a new product, which is then sold in retail or used in industry. The final step is one of the most important: brand owners and industries pushing the envelope of what is possible with their own packaging, being bold enough to use recycled plastic when no one else is, for instance. In this issue of We Are, we report on a couple of important collaborations along these lines, in which we gather the entire value chain to achieve a true circular plastic flow. I hope you find the articles an interesting and sustainable read!Andreas MalmbergCEO, Trioplast Industrier AB3'