39 ACTING WITH A LONG-TERM PERSPECTIVE, WE CAN BUILD A SUSTAINABLE EAB. technology, adapted for example Industry 4.0 and Human Machine Interface (HMI). In our marketing material, we describe how we are lifting no less than 60,000 pallets around the world at any given moment! Doors for high-profile car showrooms Modern showrooms have become an important customer group for EAB, where the actual car show- rooms are an important part of the respective brand’s image in the automotive industry. Together with EAB Steel Buildings, we provide steel buildings and doors for several high-prestige projects. Increased environmental requirements are also making the new generation of Thermo doors an important product in our offering.